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Etisalat Nigeria rebrands to 9mobile

It is no news that Etisalat Nigeria has been in choppy waters for weeks now. The root cause of the network providers problem being their inability to repay a $1.3 billion loan taken from a coterie of lenders to expand their network infrastructure.

The debt crisis lead to the company being taken over by creditors. After failed dialogues between Etisalat Nigeria and it’s lenders, the Abu-Dhabi-based Emirates Telecommunications Group Company (Etisalat Group) relinquished their stake in company, thereby severing all ties with the Nigerian franchise run by the Emerging Markets Telecommunication Services (EMTS). Following the withdrawal, the troubled Telecommunications provider received orders from Etisalat Global to stop using the companies brand name in their mobile operations.

This past week, Emerging Markets Telecommunication Services (EMTS) held a meeting in a bid to strengthen their ailing company. One of the notable outcome of the meeting is the adoption of a new company name. Etisalat Nigeria’s new name is 9mobile. Although, the company is said to be rolling out the name with little fanfare. Perhaps as an image and customer preservation strategy as such news can relay the wrong message to consumers.

Well, there you have it, Etisalat Nigeria is now 9mobile. The company seems ready to right their wrongs and continue giving Nigerians the best mobile service possible.

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Ifeanyi Joseph

Ifeanyi Okondu is a creative writer, Java programmer, and football fan with a profound interest in technology. He spends most of his time reading, discussing, and writing about technology and how man’s brainchild is shaping the world. When he is not crafting engaging content, you may find him either watching YouTube videos, a football match, reading or exercising. You can connect with him on Facebook @ fb.com/okondu.

81 Comments

    1. At first the name sounded somehow, but we are getting on our heads around the new era of Etisalat, sorry 9mobile

    1. I remember going to buy 9mobile card and the aboki would be confused which network am i talking about

    1. There was a time i was enjoying their browsing speed on my phone, up until when they messed up and i switched to bitter sweet MTN

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    Storage 64GB
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    Storage 64GB
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    Form factor Touchscreen
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    Touchscreen Yes
    Resolution 1080×1920 pixels
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    Screen Size 5.30-inch
    Resolution 720×1280 pixels
    Storage 32GB
    Processor 1.3GHz octa-core
    RAM 3GB
    Rear Camera 13-megapixel
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    OS Android
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    Screen Size 5.30-inch
    Resolution 720×1280 pixels
    Storage 32GB
    Processor 1.3GHz octa-core
    RAM 3GB
    Rear Camera 13-megapixel
    Front Camera 20-megapixel
    OS Android
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    Form factor Touchscreen
    Dimensions (mm) 150.50 x 74.40 x 8.00
    Battery capacity (mAh) 4000
    Removable battery No
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    Touchscreen Yes
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  10. They use to be my no 1 network provider until they started misbehaving. I wish they are stronger and better now because I no longer uses their network.

  11. Lagos, Nigeria; July 18, 2016: Emerging Markets Telecommunication Services Limited (EMTS), which previously traded as ‘Etisalat Nigeria’ wishes to inform its over 20 million subscribers, government, regulatory agencies and all relevant stakeholder groups that the telecommunication company has changed its name to 9mobile as a further testament of our unwavering commitment to ensuring business continuity as Nigeria’s fourth largest telecom operator.

  12. Our new trading name, 9mobile represents our 0809ja heritage, our 9ja-centricity, and our evolution over 9 years of operations in Nigeria.

  13. they really need.to up their data speed aha, currently their speed is very very low, had to spend twenty minutes to load a single page

  14. Well, there you have it, Etisalat Nigeria is now 9mobile. The company seems ready to right their wrongs and continue giving Nigerians the best mobile service possible.

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